Shfud (read: Shfood) is about creating new motions in the kitchen that will inspire new ways of preparing food and a new generation of chefs.
We created Shfud in response to a class brief: to create new manual gadgets for the kitchen. Our research showed that in numerous cultures around the world, young people are no longer cooking themselves and are turning to fast-foods and prepared foods. The goal of Shfud is to bring a sense of play, energy, ease, and safety to everyday food preparation. Below are the best of our first ideas: Pear, ChopChop and GoGrater.